Don’t you feel the importance of telling who you are and what does your business offer? Of course, you do. So here we will show a pathway on leaflet printing - a complete guide you will love.
You should think of leaflet printing seriously for the sake of your business. Allow us to explain the why. A leaflet aims to spread a message to a large extent, either through distribution or by posting. You can easily hand out this in public and send it through the mailbox. No matter the size of business you have, this can benefit you to a large extent, even in the long run!
Nothing came into being without a good effort. As with other marketing tools, making a leaflet or flyer for ultimate distribution requires some effort. Therefore, it would help best if you followed the guidance of experienced printing experts like Print Britannia. A reliable guide is a must for you and a professional pleasure for us.
So let’s go!
Leaflet Printing - a Complete Guide You Will Love
Did you know around 48% of consumers respond to leaflet ads according to industry studies? It additionally says that 79% of recipients either keep, share or look at the leaflet content for a while. So it always works to secure leads anyhow. Now it is time to dive deep.
Adjust the Message with Your Goal
Who are your target people? What do you want with your leaflet? A leaflet is a flyer, a kind of a paper advertisement that aims at an audience. So, first of all, you should identify the target audience of your flyer to set the message.
Now determine what the core purpose is. It can be all about introducing a particular product to potential customers or persuading potential customers/clients to visit your website, promote an exclusive offer, or invite for an event.
Let Your Content Overwhelm the People
Accurate and alluring message creation is indeed a challenging thing. Eles, creating an exact layout is not easy for all. It would be best if you make several drafts of your message before you ultimately choose. However, the best option is hiring a copywriter. You might have an Upwork or Fiverr client account. Better use it to get one of the best.
Then let the copywriter interact with your designer to produce overwhelming content. No compromise to eye-catching, bold headline, okay! Try to compel the readers to go through the whole leaflet. And, of course, make it reader-friendly.
Decide on Size, Paper Type, and Style to Print Flyer Better
You will have dozens of leaflet printing services in the UK; just make your leaflet align with your goal. For letterboxes and gift bags, you had better choose a small-size leaflet. Go for a large size when you plan direct interaction. Let us be more specific about the leaflet size.
The a4 leaflet printing should be 21 x 29.7 in cm or 8.3 x 11.7 inches
The a5 leaflet printing should be 14.8 x 21 in cm or 5.8 x 8.3 inches
The a6 leaflet printing should be 10.5 x 14.8 in cm or 4.1 x 5.8 inches
The a7 leaflet printing should be 7.4 x 10.5 or 2.9 x 4.1 inches
The square one can vary from 7.4 to 21 cm or 2.9 to 8.3 inches
You will have silk, gloss, and kraft available as your paper types. Besides, you can either opt for folded style or creased style. You will have options like Z-fold, accordion fold, double gate fold, tri fold leaflet printing in the folded leaflet printing. It’s up to you. For example, printing on both sides on 170gsm silk paper will be wise for a backsideA5 size.
Pro Design Tips for Leaflets Printing
The more you get enriched, the more you maximize the chance of success. Here are some exclusive tips for you!
Try to use as many white spaces as you can
Determine whether you want to make the leaflet flat i.e. creased or pre-folded i.e. folded
Use imagery where it fits.
Leaflets Printing Online
You can create leaflets both printed and online. Let us recommend the best online leaflet making software for 2021.
Online leaflet printing is trendy. Just sign up, choose a template, customixe and download. Simple.
Mistakes to Avoid While Leaflet Printing
Ignoring the importance of uniqueness
You need to tailor your message according to your target customers, speak in your voice, and choose the tone the target audience loves most. Precisely uphold why you are more favourable than your competitors, what is the speciality of your products or services, etc. Leaflet making will be in vain unless you ensure these.
If you ignore printing both sides, you will lose a big advantage. The front side of your leaflet could cover your brand name plus the core message you want to deliver, whereas the back side can contain the necessary information. Many people only go for one-side-printing ignoring such a reasonable scope.
Limiting space for necessary info
Making logos too big is a sheer mistake. It eats up the space for other necessary information. Branding through design elements like colour, fonts, graphics are far more important than enlarging the brand logo. Don’t let the logo limit space for your intended key message.
Focus on services instead of benefits
This is the most stated and most ignored thing in producing any type of advertising tool. Instead of providing the list of products or services, focus on the ‘end benefits’ you want to provide your customers. And better begin with benefits and leave a summary of your product or service consistently.
Best Leaflet Printing Machine 2021
Having a sound logistic solution is always recommendable. All your knowledge will be useless if you fail to ensure this. Let us introduce you with some upgraded leaflet printing machines for 2021.
Epson WorkForce WF-7720
HP DesignJet T130
Canon imagePROGRAF TA-20
Epson SureColor T51
Crucial Things to Consider
You should retain the flavour of your brand. Why did you spend your valuable time and money creating the logo, its colour, and so on, to generate your business flavour, right? Then it’s time to put the flavour in your brochure, leaflet, or flyer- whatever you name it. Better learn from the eminent UK brands like Sainsbury, Richmond, Young’s Seafood, Alpro, Warburtons, etc and see how they promote their brand using leaflets or flyers. You should help your prospects quickly recognise your brand.
Try your best to emphasise personalisation by addressing your potential customers by ‘you’ and ‘your’. Smartly tell them you want to bridge a gap between you and them.
It would be best if you ensured leaflet printing online and offline for a better profit margin.
Try to print black and white word to reduce your printing cost. Else, discovering the cheap leaflet printing uk based companies will be a cost-effective solution for you.
Please put the details carefully. Make a list of them you need to include as a must and another list as complimentary. If your leaflet is about an event, don’t forget to include information about the date, time, and venue.
You better manage leaflets printing cheap by assigning a trusted hub. You will have the cheapest leaflet printing hubs in London.
A leaflet without a call-to-action is like a football team void of any intention or goal. So wisely mention if you have any discount, special reminder, or invitation along with a strong call-to-action (CTA).
Both leaflet printing and distribution require your strategic action.
Leaflet Printing with Print Britannia
You might be searching leaflet printing London and thinking how can a capital-based printing shop help you.
No worries. No matter you need leaflet printing birmingham or leaflet printing manchester or leaflet printing leicester, you can reach out to us. We also provide next day leaflet printing service throughout the UK. We Print Britannia have been providing excellent service for years.
Let not the leaflet printing price bother you. We ensure a cheap leaflet printing solution. Nonetheless, we never compromise on quality.
We prepared this guide on leaflet printing through a rigorous effort. However, that’s not the end of our pleasure. We would be happy if you implement and ultimately get a good result. Remember, this is an effective marketing tool to raise brand awareness and a means of embracing new potential customers.
Have a good day!