PVC banners design varies considering the purpose and setting up spot. Generally, these banners are commonly used for conferences, seminars, events and product promotions. The purpose of the banner is to send a message to the target audience. Hence, it's crucial to create an attractive design that will catch their attention.
If the overall banner is not cohesive and the elements do not complement each other, then the entire effort can go in vain. There are a few factors that one needs to consider, from designing to printing banners. If you want to achieve the expected response from PVC banners, then continue reading this article.
Tips for PVC Banner Printing
Mastering the art of PVC banner printing requires precision and know-how. Here I will be giving you anonymous tips for PVC banner printing that no one would tell.
Choose the Right Spot
The location of setting up the banner is the most crucial point to think about. Even before deciding on the colour and images. Because a lot of design factors are related to the banner location. As you select the spot, think about how many people will notice the banner. How can you attract them and get the message at a glance? Choose the size, colour, font and design orientation to stand out your banner.
Set up Measurement
Won't it be a total waste of energy to find out your banner is way too small or too big for the event you are placing the banner? Hence, it's important to measure the place before you create the banner. Especially where the banner will be mounted.
Make a Bold Design
How can you make your banner stand out and invite your target audience? You must create a big and bold design. Here, you can choose a contrasting colour for the text against the background. If you are promoting a brand, then incorporate the brand logo colour throughout the banner.
Select a Focal Point
Even a banner needs to have a focal point. Where do you want to draw the attention of your audience? Remember, the audience will have a few seconds to half a minute to spend on your banner. A focal point in a banner will help them to grasp the message quickly and effectively.
Logo Placement
The primary reason to hang a banner for a publishing showcase is to create brand awareness. You can advertise your product, brand, sponsorship or certain offers effectively through a banner. If you want to establish your brand name in the public mind, the placement of your company logo in a banner body is extremely crucial. You must ensure the logo is in a place that the audience must notice. While doing so, making it too prominent hampers the cohesiveness of the entire design.
Pick the Right Font Size
While choosing the font size, always keep in mind the actual size of the banner. Also, a few things to keep in mind are where and how far the banner will be set. Will the audience see and read the font from 100 ft away? If you need clarification on the font size, consult with an expert.
Choice of Words
Another important aspect you need to keep in mind is choosing the words smartly. Remember, you want to establish yourself in the audience's mind. You can create a snappy tagline or jingle that will stick to their head. Another smart way is to add a call to action, for example, a 5% discount for the first service.
Pick Contrasting Colours
There are many other banners hanging up. To make your banner stand out among many, you must be creative and unique. One way to distinguish your banner is to choose a unique and unusual colour that will ensure the maximum impact. The colour must be catchy and easy for the eyes. For instance, red on black, blue on grey etc.
While choosing the contrasting colour, you also need to think about the backdrop. Meaning, the place or area where the banner will be posted. Is it a brick wall, an open green space, or a temporary set-up? Depending on the backdrop, you should choose the colour that goes well and stand out simultaneously. To mark the banner distinct, you can add a thick border using contrasting colours as well.
Always Use High-Resolution Images
PVC banners are big in size. Whether you include a text, image or logo on it, it must be of high resolution. The resolution must be 300DPI and more. Otherwise, the banner will have a hazy poor, quality image, which won't give you the desired result.
Visibility and readability
Another idea to stand out in your banner is to choose fancy fonts. You can mix versatile fonts to send out the core message. However, no matter which font you choose, it must be clear, easily readable and visible from a distance. Some popular font styles for PVC banners are Helvetica, Verdana, sans serif etc.
Single/Double Sided Vinyl
If your banner is in a place where people will see both sides, then you can go for a double-sided banner. This way, passersby will notice the banner from both directions. You can also choose a retractable banner. However, if it's set up on a wall, then single-sided vinyl is okay.
Use Wind Slits for Outdoor Placement
Are you going to hang the banner in an outdoor spot? If so, then it would be wise to use wind slits. There is a risk of damage and hanging problems if it's a mesh banner. Strong winds can tear up the banner. So, for mesh, PVC or vinyl, use wind slits for any banner to stand strong and tall.
Hanging Options
Don't forget to keep the hanging option set while creating the banner. Pole pockets, sewn in ropes, are common ways to set up banners. It is created to hang or mount the banner on the spot easily. Not only will it make the process easy and fast, but it will also make the banner durable. You can also reuse the same set up in several places.
Final Thought
To sum up, the tips for PVC banner printing include insights from designing and printing to setting up. Now, you can create any banner for any event from scratch. Even if you go to professional printing companies for banners, these tips will help you get the best result.
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