A business card is a small but powerful piece of paper that holds the significance of you and your company. It's as important as any valuable document. 

 

Wondering why? A business card is the initiator of a business deal and a strong establishment of your brand. It contains individual personal information designed in an attractive way to make it remarkable. The more unique and lucrative a business card is, the more chances are to be remembered by those you send out the card to. It's the base for building professional relationships. 

 

The business card varies, considering the service type you provide. Hence, it's extremely crucial to create the right kind of business card that your clients will hold on to. In this article, I will be talking about the best business cards types in London. Along with getting to know the details, I will also share ideas to make effective business cards to increase your sales. 

 

What is a Business Card? 

 

If you want your consumer or client to respond to your service, a business card is the most effective way. Hence this card contains important information like name, contact number, email, address etc. so that people can connect with you right away. Simultaneously, you can create a long-lasting impression with the card if you can make it memorable and valuable. 

 

Best Business Cards Types in London

 

There are various types of business cards available for various purposes. Business cards portray a lot of value in today's world. You can choose from the most popular business cards and design them in a creative and personalized way. Here I am introducing you to the best business cards types in London for you to choose from. 

 

Appointment Cards

 

Appointment cards are beneficial both for the service provider and clients. How so? 

With appointment cards, you can keep track of sales and repeat customers. Thus, you can also analyze the service quality and improve gradually. Moreover, with an appointment card, you can build a strong relationship with your clients. On the other hand, it is something your client will hold onto. Hence, it's important to pay attention to the quality and design of the appointment card as well. 

 

While designing an appointment card, some key features are to include the appointment date, time, contact details etc, then include the business logo and name and choose a colour that will be compatible with the logo and vibrant. You can bring variation printing the card on textured paper. 

 

As the client touches the colour, they will get a different feeling and remember you. You can design both sides of the card, and the card will do your brand promotion effortlessly. For instance, at the back, you can print a large-size logo or include a special offer to encourage the consumers to take your service again. 

 

Key Features

 

• Effective reminder for your next appointment
• Can be a multipurpose card (one side business detail, other side appointment detail)
• Provide valuable information (product promotion, giveaways & sponsorships) to hook customers.

 

Appointment Card Dimension: 

 

Size: 85 mm x 55 mm

Paper: 400 gsm Silk, 350 gsm Silk, 380 mic Pulp

Finishing: matte or gloss, lamination 

 

There is no limitation or regulation when it comes to creating an appointment card. Varying the budget, you can choose from a wide range of styles, textures and colours as well. Thus, the price of printing appointment cards varies. Print in bulk as a cost-effective solution. 

 

Business Cards

 

For entrepreneurs, small organizations, to large companies, business cards are the foremost element of every business. You can create a business card with any personalized design that will reflect the essence of your company. It's another way to stand out since every company use business cards, and the market is very competitive. 

 

Though the size of the card is small, you gotta be creative when it comes to bringing variation. Here, you can use unique shapes, choose high-quality paper, style, colour, effect and a lot more. The room for versatility is not limited at all. 

 

You can slightly trim the corners and give it a round shape. It's professionally lucrative and unique as well. To bring change in style, instead of going regular rectangle shape, you can print your business card in square or mini size card. Nevertheless, paper quality also brings a huge difference in card design.

 

Key Features

 

• Logo and branding
• Business information
• Collaborations and partnerships
• Networking

 

Standard business card dimension: 

 

Size: 85 mm x 55 mm, 85 mm x 25 mm, 55 mm x 55 mm etc

Shape: square, rounded corner, chamfer corner etc. 

Paper quality: 380 mic Pulp

Finish: lamination 

 

Lamination, textured or soft touch papers are widely preferred among consumers. They feel valued and want to hold on to this type of card. If you have a good budget for business card printing, the spot UV effect can actually bring the A game into your business. It's the most popular choice both for clients and business owners. 

 

Correspondence Cards

 

Correspondence cards are basically note cards. It's used to send thank you notes, condolences or any correspondence for professional or personal purposes. For corporate purposes, correspondence cards are a cordial way to send a note to clients and partners. 

 

You can send them with or without an envelope. What matters the most is the paper quality, design and colour of the card. The best quality condolence card printing papers are silk or pulp paper. They are smooth and glossy that will bring a smile to your client's faces as soon as they receive them. 

 

If you wish, you can keep it simple black and white or make it colourful, matching the business logo. Investing a little more, you can get a matte lamination on the card to make the client feel more valued. 

 

Keyword Features

 

• Sympathy and condolences
• Client engagement
• Greetings for holiday
• Thoughtful gesture

 

Standard correspondence card dimension: 

 

Size: 85mm x 55mm

Paper quality: 350gsm Silk, 400gsm Silk, 380gsm Mic Pulp

Finish: matte lamination 

 

No matter how simple the message is when you send the note printed on a correspondence card, it will create a long-lasting relationship. You can use them to show gratitude or wish for achievement, and so on. 

 

Invitation Cards

 

Birthdays, anniversaries, weddings, corporate events or get together, and simple to gorgeous events need invitation cards. The more colourful and astounding it looks, the more enthusiastic the recipients become to attend your event. 

 

The design of an Invitation card is very important. The type of event and the theme of the card must work coherently. The card must reflect the brand essence when it's used for corporate events. However, for personal events, you can design it with a memorable picture, quote or any theme that you feel suits the best. 

 

There are two types of invitation cards. You can choose a flat one or a folded one. Both are popular and give you enough space to design creatively. 

 

Key Features

 

• Invitation to friends and family
• Used for business-related events
• Announcement
• Party/ Wedding invitation

 

Standard invitation card specifications: 

 

Size: A5, A6 and A7

Paper type: 300gsm Conqueror, 350gsm Silk, 250gsm Gloss, 250gsm Silk

Design: single or both side

Envelop colour: White, cream, red, green, metallic silver, metallic gold

 

Printing invitation cards is an investment. It's another way to ensure the recipients must attend the event. So, paying attention to the design and printing quality are the most important factors to consider. 

 

Loyalty Cards

 

 

Mark yourself loyal to the consumers with loyalty cards. If you want to create a lifetime relationship of your service with potential clients, a loyalty card works as the bridge. Not only that, but this card is also convenient for the client to enjoy your service or avail of special offers and benefits. 

 

Your clients will also feel valued, and this card and their remarks about your service will also do branding on your behalf. Certainly, it will impact the sales increase, which is the ultimate goal of any business. 

 

To reflect your company value and make the clients feel precious, you can bring variation in loyalty card design, paper quality and texture. Since loyalty cards have been used for a long time, durability is an important matter. Hence, you can use lamination to strengthen the card's quality. 

 

Key Features

 

• Discount and offers
• A strong bond with the customer
• Branding and engagement
• Visibility
• Training and support

 

Standard loyalty card specifications: 

 

Size: 85 mm x 55 mm, 85 mm x 25 mm, 55 mm x 55 mm

Paper quality: 380gsm Mic Pulp

Finish: Lamination 

 

Use textured paper if you want to keep the design simple and luxurious. You can also use both sides of the card for design which is also a popular choice for loyalty cards. 

 

Conclusion 

 

Summing up, here I end by discussing the best business cards types in London. These five types of cards are popularly used for professional purposes mostly. However, you can use them for personal use as well. There are some common business card mistakes you should avoid while making a business card, you should keep those in mind.  No matter which card you choose, always prioritize quality and creativity to make the best impact on your brand promotion and productivity.