Brand promotion with flyers and leaflets has been in practice for decades. It has always been an effective advertising method, and its popularity hasn't lessened a bit. However, with new technology, the dimension, features and printing quality of flyers have developed. Now you can find versatile types of flyers, bring unique shapes, diversify with vibrant colours, and include pictures, and the options for design are limitless. In this ultimate blog let's find out the best types of flyers and leaflets in London that can make a lasting impression on your target audience.

 

The truth is flyers and leaflets are easy to design and always effective in winning a place over consumers' minds. Hence, it's a challenge to make it work when the market is super competitive. Before you decide to create flyers from scratch, let me tell you the best flyers and leaflet types in London that are popular and widely used, varying in the business sectors.

 

Discover Best Types of Flyers and Leaflets in London

 

As mentioned earlier, flyers and leaflets are versatile when it comes to design. Different sizes, textures, paper quality, finish etc., make them distinct from one another. Here, I will introduce you to three of the most popular types of flyers that have been in use for years. 

 

Simple Flyers and leaflets: 

 

Simple flyers are also classic-style flyers that come in a handy size and at an economical rate.  The flyer comes with space to include information with customised design in any way you want. If you are not a fan of fancy style and believe in the “less is more” theory, then this kind of flyer would be perfect for you. 

 

Such flyers are widely used to promote discounts and offers that are circulated for a certain time period. You can also create this flyer in DL, A3, A4, A5 and A6 sizes. The flyers and leaflets are not only distributed in hand but also placed at the reception. For instance, if any food shop or coffee store is promoting a “buy 1 get 1” offer, they are printed on a leaflet and hung on walls and doors of the stores for display. 

 

Besides product promotion, this flyer is also used for raising awareness. For health concerns, vaccination or pandemic alert, these kinds of flyers are easy to design and distribute among the mass. It's also used for events, new product launches, store openings, fundraising etc. 

 

Standard simple flyer and leaflet dimension:

 

Size: A4, A5, A6 and DL

Paper quality: 130gsm, 170gsm, 250gsm and 350gsm 

Finish: Gloss or silk finish

Colour: Full colour and black and white 

 

The size is convenient; hence, the simple design will shout out for you. Since it's a plain one-page flyer, you can design it on one or both sides of it.

 

Laminated Flyers and leaflets

Laminated flyers and leaflets also come on one page. Hence, designing is pretty simple and straightforward. Moreover, the lamination adds weight to the flyer. As a result, it makes it durable and provides a protective finish on it. 

Not only that, but the lamination also accentuates the colour and brings a glossy finish to the flyers and leaflets. As you hand out the flyer to the audience, they will immediately feel a positive vibe about your product and company with the soft and smooth texture. They will feel like holding onto it and giving more time to endeavour what is inside. 

Moreover, it's made of durable material, so you won't have to worry about wear and tear easily. Subsequently, you can reach more people and get a positive outcome from this campaign. Hence, for laminated flyers and leaflets, you can choose different sizes from Dl, A5 and A6. 

These flyers are also printed on high-quality paper. Though there are versatile quality papers out there, the 250gsm and 350gsm papers are most suitable for lamination. Then, to add a more attractive appearance, you can get a matte or gloss finish on the lamination. Both will bring an aesthetic look and encourage the audience to respond to your promotional campaign. Such laminated flyers and leaflets are popularly used for concerts, exhibitions, wedding or birthday invitations and so on.

 

Standard laminated flyers and leaflets dimension

 

Size: A5, A6 and DL

Paper quality: 250gsm and 350gsm

Finish: gloss and matte lamination 

Printing colour: black and white, full colour 

 

Folded Flyers & Leaflets 

Folded flyers and leaflets are stylish and interesting to look at. The folding mechanism itself creates an urge to open the flyer and see what is inside. Not only that, but it also provides the most space to design compared to other types of flyers. 

Since it's the most popular and the audience loves to accept this kind of flyer, you can choose from different variations of folding style. Half fold, stripe half fold, and z fold are all the options to explore. Considering the type of promotional campaign, you can decide which folding option would be appropriate. 

There are also different sizes available such as A4, A5, A6, and DL, that you can select to print the content. Besides product promotion, folded leaflets and flyers are also used for new year wishes, corporate greetings, events, seminars, career fairs, sports, educational campaigns and so on. 

It's also popularly used for startups or new business launches to introduce to the audience and fellow competitors. As it gives space to include text, images and more information, you can add product details, special offers, trusted reviews or certification to gain reliability among the consumers. 

 

Standard folded flyer and leaflet dimension:

 

Size: A4, A5, A6, DL

Paper quality: 130gsm Gloss and silk, 170gsm Silk, bond and gloss,  250gsm Silk and gloss, 350gsm Silk and gloss

Folding option: half fold, half stripe fold, z fold 

Colour: black and white or full colour 

 

Final Thought 

 

To sum up, these are the three best flyers and leaflet types in London. Considering the type of promotional campaign, you can choose any one you like and design in a creative way. Though the size, paper quality and style are crucial to staying unique from others, presenting the content in a smart way will make it wholesome. As you want the win audience's mind with the flyer and leaflet campaign, remember to choose colour, image, and font in a coherent way, ensuring compatibility with your brand logo.