Here in this guide, you will be totally clear about the Blog/ Informative/ Guest Post/ Web 2 Article writing technique. Also, I will discuss the entire structure of an SEO friendly article below. How to write, what to do and don'ts. So please read carefully and focus on every single part of the article to avoid future criticalities.




The introduction is the most crucial part of an article, as your readers will start with that. So, try your best to write the intro as catchy as possible. This will help to stick your readers to the entire article. To write an SEO friendly article, the standard word amount of the introduction should be no more than 150 words. 


It is best to use the main keyword in the intro as soon as possible and definitely blend it with the respective sentence. You can start the introduction with an agreed sentence with the audience. Do not push them by your speech. 


Besides, please do not leave them in the lurch. Try to reduce the pressure of the reader and let them know what's actually on your article they will get. 


Every single paragraph should be small; you must not write more than 4 to 5 sentences in a paragraph. Do not try to push any Focus Keyword or LSI on the intro, as the intro should be 100% reader-friendly.  


Finally, when you are finishing the intro, try to write something that will attract the reader to go to the next section. For this purpose, you can use the following KILLER Words- 


  1. Want to know the best part? Then keep reading!

  2. Let’s jump right in etc.


H1 Tag


Do not keep any H1 tag in the article. The title of the article will be automatically an H1. And in an article, we must not use more than one H1 tag.


H2 Tag


To make your article SEO friendly and to be able to rank it, you must use the Main Keyword as H2 immediately after the intro. You have to write a short description regarding the H2. But don't write too much in this section that can bore the reader. Use when you write the H2 tag.


H3 Tag


If you have to write anything that belongs to the H2, you can use an H3 tag. It is best to write the article point by point. Such an article is most reader-friendly and easy to rank. You can use as many points as you can to clarify your prospectus to the reader ideally. And as I mentioned above, don't write a long paragraph. You can give a space after every 4 to 5 sentences. 


H4 Tag


If you have to write anything that belongs to the H3, you can use an H4 tag. But, it is preferred not to write too much H4 in the article. Besides using H4, you can write some bullet points regarding the H3. Please remember, bullet points attract readers more than a paragraph. 


Using Technique of Main Keyword


Using the main keyword is a must to rank the article you are writing. But it is best not to write the main keyword more than 5 to 6 times in the article. It is mandatory to keep the main keyword in the following sections-


  1. At the Intro

  2. At the H2

  3. At the Final Verdict


Focus Buying Keyword


It will help you if you know that we try to rank your article for several keywords besides the main keyword. For example, let's say our Main Keyword is- Event Printing London. 


We will try to rank your written article for London events, print programmes, event printing, trade printing UK, and many more keywords. So, writing all the instructed focus buying keywords in the article is a must. 


One more thing, you must blend all types of keywords on the article. A reader must not understand that you have used a keyword in a sentence. You have to write keywords in such a way that even you will not be sure which ones are the keywords in the article you wrote! 


It will help if you know that there are no mandatory rules to use a focus buying keyword more than once in the article. If you get relevancy, you can use them several times. But this is not a must.




LSI means latent semantic indexing. It is another type of keyword you will use in the article. We will try to index our main keyword utilising the help of these keywords. So, these types of keywords are very important. 


There is no way to avoid these keywords. You also try to bland these keywords 100% with the respective sentence like Focus Buying Keywords. And these are also used once in the article. Again, if you get relevancy, you can use them several times. But this is not a must.


More Killer Words to Write


These are the most killer words that attract the reader to stick with your article till the end. So, consider using them where compatible.

  1. -- That Will Change the Way You --

  2. I Tried ---. And Even I Was Surprised About What Happened Next

  3. This --- Makes --- 10x Better

  4. Here Are 11 --- That ---. And They’re Backed by Science

  5. Use These 20 Simple Hacks for More ---. 

  6. Is Awesome

  7. When You Learn About --- You’ll Never --- Again

  8. Here’s the deal:

  9. Now:

  10. What’s the bottom line?

  11. You might be wondering:

  12. This is crazy:

  13. It gets better/worse:

  14. But here’s the kicker:

  15. Let me explain etc.




It is best to write some frequently asked questions regarding your topic and answer them. The answer should be 100% understandable. Do not use any unnecessary sentences; rather, you will answer the question directly. The FAQ and the answers should be as follows:


Q) Can I write any story type paragraph or sentence on the article?


Answer: No, you must not tell any story type sentence in the article. Instead, you can share any of your Real Experiences if you have. 


Q) Can I avoid any Focus Buying Keyword or LSI?


Answer: No, as I mentioned above, there is no way to avoid any Focus Buying Keyword or LSI. But, if any of the keywords are not compatible with the article, you can discuss them with your instructor and decide. 


Q) Should I submit the article immediately after I completed writing?


Answer: Absolutely not! You must review your written article and make sure all the editing tasks before submitting it. 


Q) Am I allowed to consult my instructor when I write?


Answer: Of course. Rather it will help both you and your instructor to make sure the best article!


Q) Is there any obligation regarding the word amount?


Answer: Your instructor will ensure it. However, if it is not mentioned, you can make it clear with him.


Final Verdict


The final verdict should not be of more than 100 words. Too much broad conclusion may bother the reader. Rather, you will write some ending sentences regarding your entire article and suggest that the reader carefully consider your suggestion or information. You can have a wish for your reader at the end as I'm writing here.


Have an incredible journey with your writings!