Roller banners are popular due to their cost-effectiveness and easy transportability. It's commonly used at events, trade shows, promotional activities, birthdays, anniversaries, presentations and so on. There are no significant rules for creating and printing roller banners; hence it's an user’s discretion to use it as a blank canvas in any way they want.
If you want to send a message meaning to communicate with your audience or advertise your product or service, roller banners are the easiest way. Knowing the significance and usefulness of such a banner, I will be sharing a concrete guide to making an effective banner compatible with your event.
What Is a Roller Banner?
You must have seen the roller banner already. Yet, in a nutshell, roller banners are living display that is engaging, effective and easily portable. It doesn't require any fancy mechanism to set up, nor does it need any special packaging to transport. The construction of this banner is pretty simple. It does require a spring roll, fold-up poll, banner and cassette.
The use of roller banners has been in use ever since the invention of colour inkjet printers. Eventually nowadays roller banner printing has become one of the best printed stationary types in London. The purpose of displaying a banner is to engage with the target audience directly and establish the message in their mind. Hence, the size is about 600mmX2000mm and set in an open space so that it's easily visible to every passerby.
Issues Commonly Faced with Low-quality Banner
Every company has a certain budget for advertisement. However, I suggest you not prioritize the budget among all. Because if you do so, you may end up facing a worse situation that will deteriorate your brand value. For instance, the cost-cutting is mainly done on the graphical design printing. You will notice the poor-quality print on the actual design.
Moreover, most low-budget banners would have a set-up problem. It won't stand tall properly due to poor pole mounting fitting. You may face issues with banner stability. Most importantly, it may be difficult to open or snap off the banner on the venue.
So, before you deal with all these issues at the last moment when you have no time to redo or return it. Hence, the smart decision would be to not focus too much on the budget and prioritize the other features to get the best quality banner.
The Ultimate Guide to Roller Banner Printing
Undoubtedly, the success of a roller banner depends on the effectiveness of engagement with the audience. It needs the right technology and creative skills to create a proficient quality roller banner. Whether you create the banner on your own or seek professional help from printing companies, this guide will help you create the banner right to the purpose.
Type
Firstly, you need to think of the type of banner you want to make. There are several kinds of roller banners where the size and use variables such as standard roller banners, outdoor banners, sidewinders, and 1m and 1.2m roller banners. A standard roller banner size is about 800mm in width and 2000mm in height.
In contrast, about 400mm wide banners compared to the standard ones are 1m and 1.2m banners. At the same time, the sidewinder banner width varies from 600mm to 1200mm. Nevertheless, the outdoor banner is 800mm in width but varies in height from 1470mm to 2000mm. So, according to the height and width of the banner, organize the artwork correctly.
Base
The banners offer two kinds of base units. Some banners have rotating feet to ensure stability. Whereas others don't. Compared to these two, the banners without feet are more convenient to set up in public areas like highways, roads etc. These kinds of banners are made of sturdy material and thus tend to be more expensive.
However, the bands with feet are easy to move. If you are at a seminar or event for brand promotion or presentation, then you can easily move around with the banner in a closed premise. They are also available at an affordable price.
Design quality
To understand the design quality, you need to check its resolution of it. The banners are created to attract the audience from a distance. Hence, the images and other design elements must be of big size and clear. If you want to get an edgy and clear design, then make sure the images are about 150 dpi.
For design purposes, the popular software is Adobe Photoshop and illustrator. Even if you design the banner by a professional, don't forget to save the file in 150 dpi. You may think more dpi would give you more clarity. However, 300 dpi would be too big for a roller banner. So, it's important to save the design file in the right format. If you are using Adobe Illustrator, then save the design in vector format.
Colours quality
To print roller banners, a special kind of printing machine is used. Since the banner is big in size, it requires a CMYK printing machine. Therefore, you need to keep in mind that the colour mode is changed to CMYK from RGB.
Margins and Bleed
Just like every printing element, roller banners also abide by margins and bleed. While designing the banner, there must be about 100mm to 150mm space at the bottom and 10mm to 50mm at the top.
Logo placement
One of the primary reasons for banner printing is an advertisement. If you want to make your brand popular, it must be placed in the right spot so that the audience must notice. Generally, the audience views a banner from top to bottom. So, you can mention the brand logo and other company details at the bottom.
Colour selection
You have the full freedom to use any colour you want for a banner. However, to serve the purpose of promotional activity, it would be wise to create a banner that matches and compliments the brand. The choice of colour must be cohesive and allow the user to grasp the core message. Moreover, the colour selection will also help to draw attention. So, use bright contrasting colours to stand out in the crowd.
Visibility and readability
The banner is huge and usually set at a prominent spot. To make the best use of these aspects, you need to carefully choose the typeface of the banner content. The text on the banner must be easily readable. You can use professional yet fancy fonts like Verdana and sans serif. Also, the size of the text should be cohesive to the banner and big enough to read from a distance easily.
Simplicity is the ultimate sophistication
Study shows a general passerby spends 5 to 10 seconds on a banner they pass. To make the best utilization of these few seconds, you need to be creative in sending out the core message. Though the banner comes with a huge space, don't jumble it with too much information. You gotta keep it simple and creative so that the audience feels the urge to learn more about your offer and brand.
Price
The price or budget of a banner depends on size, quality and type of the banner. The standard quality banner price starts from £24. And it can go up to £300. The larger the banner, the pricier it will be.
Final thought
Wrapping up the ultimate guide to roller banner printing, the message I want you to take home is that though all banners may look similar, they are not the same. There is a huge difference in material and printing quality. So, if you want to purchase a banner, this guide will help you make the right choice.
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